Creative-led growth across Meta, TikTok, and email — engineered into one compounding system. No Google Ads. No vanity ROAS. No bloated retainers spent on the wrong things.
You've built a product people love. The reviews prove it. But your ad account is on a treadmill — spend goes up, results plateau, and no one can tell you why.
They run your ads the same way they run a furniture store's. They don't know the compliance rules, the ingredient claims that get flagged, or the seasonal patterns that drive your category.
The agencies say "the algorithm changed." The truth is creative fatigue. Wellness buyers need to see fresh angles every few weeks or your CPMs balloon and your CAC goes with them.
If your second purchase rate is below 30%, you don't have an acquisition problem — you have a backend problem. Most agencies never even look at it.
Most agencies sell you more channels. We sell you fewer, executed better. For wellness brands, that means Meta, TikTok, and email — built into one system that compounds every month it runs.
Four phases of work, executed in sequence. Each one designed to compound the next. No 90-day onboarding limbo, no monthly retainer roulette — just the work, shipped fast.
We don't offer eight services. We offer the four that actually move the needle for beauty, health, and wellness brands — and we execute them as one connected engine, not four separate ones.
The reason ads work or don't. We take your raw UGC, founder content, and product visuals and turn them into ads engineered for beauty and wellness conversion patterns. Brief, edit, iterate, ship — weekly. Never the same five ads running for six months.
Full-funnel paid social on Meta — engineered around creative velocity, structured testing, and blended CAC. Where 60–70% of your new revenue should come from in this category.
Net-new audience growth on the platform where wellness discovery is happening in 2026. Spark Ads, UGC partnerships, and a content engine built for the way TikTok actually rewards brands.
The compounding engine. Welcome, browse, cart, post-purchase, win-back, and segmented broadcast — engineered to lift your second-purchase rate and LTV every quarter.
Google's policies on supplements, beauty claims, and wellness content are brutal — account suspensions are common and reinstatement is a nightmare. For your category, Meta plus TikTok plus email is where the money actually is. We'd rather be elite at three channels than mediocre at five.
Hi — I'm Chris. I started Miff Marketing because I watched too many great wellness brands hand their growth to generalist agencies that didn't understand the category, didn't move fast enough, and didn't actually care whether the brand made money.
Before launching Miff, I trained inside one of the top DTC growth programs in the world — the same playbook used to scale 8-figure brands. The difference is, I'm applying it to one category, not a thousand.
I built Miff to be the opposite of that. One operator. One niche. A small number of clients at any given time so each one gets obsessive attention. I run every account personally — no junior account managers, no offshore media buyers, no handoffs.
I'm in love with this category specifically — the science, the brand-building, the trust-driven buying behavior. That's why we work with beauty, health, and wellness brands, and only beauty, health, and wellness brands.
Most agencies take every client they can sign. I take four per quarter. That's not a marketing line — it's the actual capacity of a solo operator running every account personally.
What that means for you: If we work together, you get my full attention. I'm not toggling between 15 accounts. I'm not handing your strategy to a junior. I'm in your ad account daily, in your email platform weekly, and in your numbers every Monday.
It also means there's a real waitlist. If the current quarter is full, the next opening goes to whoever applied first and qualified.
No monthly retainer. No setup fee. No long-term contract. Our compensation is tied directly to the revenue we generate for your brand — which means our incentives are aligned with yours from day one. We win when you win. We lose when you lose.
Fill out the form and tell me a little about your brand. If you're a fit, I'll personally reach out within 24 hours to set up a 30-minute discovery call. We'll dig into your numbers, I'll show you how we'd approach your brand, and we decide together if it makes sense to move forward.
Thank you. I'll personally review your brand and reach out within 24 hours. Keep an eye on your inbox — and check your spam folder just in case.
If something feels urgent, reach me directly at [email protected].